Does online advertising stimulate overconsumption?

  • Vivian Frick
  • Maike Gossen
  • Sara Elisa Kettner

Abstract

Alongside its many potentials for sustainable consumption, digitalization also bears considerable risks. Online marketing strategies may increase consumption levels. New results of an experimental study provide multifaceted insights for future research and marketing practice.

Veröffentlicht
2022-02-28
Zitationsvorschlag
Frick, V., Gossen , M., & Kettner, S. E. (2022). Does online advertising stimulate overconsumption?. Ökologisches Wirtschaften - Fachzeitschrift, 37(1), 46–50. https://doi.org/10.14512/OEW370146
Rubrik
Neue Konzepte