

Using Behavioral Economics to Reduce the Value-Action Gap
Abstract
Research and practice have long been concerned with the questions of how to reduce climate-damaging emissions and promote sustainable behavior. Although many people have good intentions to reduce their carbon footprint, this rarely affects their actual behavior. By combining findings from value-action-gap research and approaches from behavioral economics, we show how new instruments can foster sustainable actions.
DOI: http://dx.doi.org/10.14512/OEW350445
Copyright (c) 2020 IÖW und oekom Verlag

Dieses Werk steht unter der Lizenz Creative Commons Namensnennung - Nicht-kommerziell - Keine Bearbeitungen 4.0 International.