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The Sustainable Corporate Strategy in Industrial Goods Markets

Alfred Niski, Stefanie Krause, Olaf Drusche

Abstract


Classical management thinking and traditional manufacturing processes will reach their limits soon. There is a great need for innovative sustainability-orientated business models. Has a market-oriented, sustainability-oriented corporate strategy the potential for successful marketing of industrial goods in a monopolistic market?

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DOI: http://dx.doi.org/10.14512/OEW350130

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