The Sustainable Corporate Strategy in Industrial Goods Markets

  • Alfred Niski
  • Stefanie Krause
  • Olaf Drusche

Abstract

Classical management thinking and traditional manufacturing processes will reach their limits soon. There is a great need for innovative sustainability-orientated business models. Has a market-oriented, sustainability-oriented corporate strategy the potential for successful marketing of industrial goods in a monopolistic market?
Veröffentlicht
2020-02-28
Zitationsvorschlag
Niski, A., Krause, S., & Drusche, O. (2020). The Sustainable Corporate Strategy in Industrial Goods Markets. Ökologisches Wirtschaften - Fachzeitschrift, 33(1), 30–37. https://doi.org/10.14512/OEW350130
Rubrik
Neue Konzepte