A competing motivation

  • Ines Thronicker

Abstract

Although environmental awareness is a strong motivation, even for highly engaged individuals it has to compete with other motivations in guiding behaviour. A process-oriented approach to this dilemma allows for alternative behaviour and continuous engagement. That approach might be transferred also to organizational units.
Veröffentlicht
2019-02-15
Zitationsvorschlag
Thronicker, I. (2019). A competing motivation. Ökologisches Wirtschaften - Fachzeitschrift, (4), 27–29. https://doi.org/10.14512/OEW310427
Rubrik
Schwerpunkt